Should I Write a Blog? A No-Nonsense Guide for New Website Owners in 2025

By Mark McNeece – WordPress & SEO Expert | Last Updated: April 7, 2025

Should I Write a Blog? The Quick Answer:

Yes, you should write a blog for your business website. Research shows websites with blogs have 434% more indexed pages, generate 97% more backlinks, and better satisfy Google’s expertise requirements. With 47% of buyers consuming multiple content pieces before making contact, blogging creates vital touchpoints in your sales process. Even publishing just 1-2 quality posts monthly can significantly impact your website’s performance and lead generation.

So you’ve just launched your shiny new website. The design looks fab, your services are clearly laid out, and you’ve even sorted your contact form. Job done, right?

Not so fast.

Now you’re wondering, “Should I write a blog for my website?” It seems like everyone’s banging on about content marketing these days, but is it really worth the effort? Will anyone actually read it? And haven’t blogs gone the way of MySpace and dial-up internet?

As someone who’s built and managed hundreds of WordPress sites over the years, I get asked “should I write a blog?” at least once a week. And look, I get it. The thought of regularly churning out content when you’ve already got a business to run is about as appealing as a tax audit.

But before you dismiss the idea entirely (or dive in headfirst without a plan), let’s talk about what a blog can actually do for your website — and whether writing a blog is worth your precious time.

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Should I Write a Blog? The Brutal Truth About Business Blogging

Let’s not faff about. Here’s what the data says about blogging for business websites:

“Websites with blogs have 434% more indexed pages than those without blogs.” — HubSpot

That’s not a typo. 434%. And more indexed pages generally means more traffic opportunities.

I’ve seen this firsthand with dozens of our clients. One local plumbing company we work with went from appearing in search results for just 18 keywords to over 650 keywords in eight months after implementing a twice-monthly blog strategy. Their website traffic tripled, and more importantly, their quote requests increased by 47%.

But why is that? Well, think about it. Your main website might have, what, 5-10 pages at most? Home, About, Services, Contact, maybe a couple of specific service pages. Each of those pages can only realistically target a handful of keywords.

A blog, on the other hand, lets you target hundreds (or even thousands) of different search queries. It’s like adding extra doors to your website that people can discover and walk through.

But here’s where it gets really interesting:

“Companies that blog get 97% more links to their website than those that don’t.” — HubSpot

And as any SEO geek (like me) will tell you, backlinks are like gold dust for your search rankings. They’re essentially votes of confidence from other websites that tell Google, “Hey, this site knows what they’re talking about!”

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“Should I Write a Blog if I’m a Service Business, Not a Writer?”

I hear this one all the time, especially from tradespeople, consultants, and other service-based businesses. And yes, you’re right — you’re not a professional writer. Your main job is providing excellent service to your clients.

However, consider this:

“47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.” — DemandGen Report

That’s nearly half of your potential customers reading multiple articles before they even think about contacting you.

Blogging isn’t about becoming the next Shakespeare or building a media empire. It’s about answering questions your potential customers are asking, establishing your expertise, and giving people a reason to trust you before they hand over their hard-earned cash.

Let me share a quick example: A small accountancy firm client of ours started blogging about UK tax deadlines and small business accounting tips. Within three months, they were getting calls specifically mentioning advice from their blog posts. One new client specifically said, “I read your article about self-assessment deadlines and realized I needed professional help.” That single client more than paid for their entire year of blog content.

As I explain in our guide to AI-Powered Content Creation, creating valuable content doesn’t have to consume your life. There are plenty of tools and strategies to make it manageable, even for busy business owners.

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Why Google Loves Blogs (And Why That Matters to Your SEO)

Google has one job: show searchers the most helpful, relevant content for their query. And they’re getting frighteningly good at it.

With the 2023 introduction of the “helpful content update” and the E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness), Google has made it crystal clear that they want content created by people who know what they’re talking about.

“Sites that don’t have a primary purpose or focus, or that attempt to serve too many different purposes, may find it difficult to succeed in Search…” — Google’s Helpful Content Documentation

“Google Search’s ranking systems prioritize reliable information, particularly for topics such as health, finance, or shopping.” — Google’s Documentation on E-E-A-T

This is where a blog can really shine. By creating content that showcases your expertise and answers real questions in your industry, you’re essentially waving a massive flag that says “I KNOW MY STUFF” at Google’s algorithms.

For example, if you’re a plumber, writing detailed guides about common household plumbing issues doesn’t just help potential customers — it also shows Google that you have genuine expertise in your field. And that can translate to better rankings for all your pages, not just your blog posts.

This connection between content and SEO success is why our WordPress Turbo Hosting package includes content optimization tools. The technical foundation and content work together to boost your search visibility.

Want to dive deeper into this? Our guide on How to Improve E-E-A-T breaks down everything you need to know about making content that Google (and users) will adore.

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The Shocking Stats About Website Updates

Here’s a statistic that makes me break out in a cold sweat:

“60-80% of small business websites are abandoned after launch, receiving no updates for more than a year.” — Small Business Trends

I’ve seen this play out more times than I can count. A business owner spends thousands on a beautiful website, launches it with great fanfare… and then never touches it again.

Why is this a problem? Well, as I explain in The 7 Deadly Sins of WordPress Maintenance, neglecting your website is basically handing Google a reason to send visitors elsewhere.

Regular content updates tell both visitors and search engines that your site is alive and kicking. A blog gives you the perfect excuse to make those updates without having to mess around with your core service pages.

5 Signs You Should Definitely Start a Blog

Still on the fence? Here are five clear indicators that blogging could be a game-changer for your website:

1. Your customers ask the same questions over and over

If you find yourself answering the same questions in emails, calls, or consultations, that’s blogging gold. Each of those questions could be a search query that leads people to your site.

For example, a local accountant might notice clients constantly asking about tax deadlines or record-keeping requirements. Turning each of those FAQs into a blog post creates valuable content that:

• Saves you time explaining the basics
• Establishes your expertise
• Attracts potential clients with those exact questions

2. Your services need explanation

Do you offer something complex that needs some unpacking? A blog gives you space to explain your approach, methodologies, or the benefits of choosing your service over alternatives.

This is especially important for businesses with high-value services where education is part of the sales process. If you need to explain Why Your Website Needs Regular Updates, a detailed blog post can do much of the heavy lifting.

3. You’re in a competitive industry

If you’re in a crowded market (and who isn’t these days?), a blog helps you stand out by showcasing your unique perspective, approach, or expertise.

For example, there are countless web designers out there, but our blog posts on topics like Neomorphism Design help establish us as forward-thinking experts who stay on top of emerging trends.

4. You want to reduce your dependency on paid advertising

If you’re tired of feeding the Google and Facebook ad machines, organic content is your escape route. While it takes longer to build momentum, the traffic it generates is essentially free once it’s ranking.

5. You genuinely have knowledge to share

This might seem obvious, but it’s worth stating: if you’re passionate about your industry and have insights that could help others, blogging is a natural outlet for that knowledge.

Not only does sharing your expertise help potential customers, but it can also establish you as a thought leader in your industry, opening doors to speaking opportunities, partnerships, and other business growth avenues.

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“I Don’t Have Time to Write a Blog!” (Yes, You Do)

This is the biggest objection I hear, and it’s completely understandable. You’re running a business, not a media company. However:

“72% of successful bloggers spend 1-2 hours on each blog post.” — Orbit Media

That’s it. Not days. Not even half a day. Just 1-2 hours per post.

And you don’t need to post daily, or even weekly. In fact, for most small businesses, 1-2 high-quality posts per month is plenty to start seeing results. That’s just 2-4 hours per month — less time than most of us spend mindlessly scrolling through social media.

Here’s how one of our clients, a busy interior designer, manages her blog schedule:

1. She keeps a running note on her phone where she jots down client questions
2. Once a month, we have a 30-minute call where she shares her expertise on those topics
3. Our team turns that into 2 blog posts, which she reviews before publishing
4. These posts are then promoted via her Instagram and email newsletter

The result? Her organic traffic has grown 215% year-over-year, and she regularly gets inquiries from potential clients who mention reading her blog. All with just 30 minutes of her time monthly.

Plus, as I mentioned in our AI-Powered Content Creation guide, there are now tools that can help streamline the process considerably. You can start with an AI-generated draft and then add your personal expertise and voice to make it truly valuable.

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What Should I Write a Blog About When Just Starting? (SEO-Focused Topics)

Staring at a blank page is intimidating. Here are some easy blog post ideas that work for almost any business and can help your SEO efforts:

1. Answer common customer questions with keyword research

Make a list of the top 10 questions you get asked by clients. Then use a tool like AnswerThePublic to see how people actually search for these questions online. For example, a florist might discover that “how long do wedding flowers last” gets more searches than “wedding flower lifespan.”

“Question-based keywords are 3x more likely to attract featured snippets in Google, giving even small websites a chance to appear at the top of search results.” — SEMrush Study

2. Explain industry terms or concepts

Break down jargon or complicated ideas that your customers might not understand. Use tools like the 7 Simple Google Indexing Tips to ensure these educational posts get found quickly.

3. Share case studies or success stories

How have you helped a specific client? What problems did you solve? (Just remember to get permission first!) These build immense E-E-A-T value by demonstrating your experience.

4. Create “how-to” guides with local SEO elements

Step-by-step instructions for common tasks related to your industry. For local businesses, include location-specific information. For example, a garden designer in Kettering might write “How to Plan Your Garden Layout Before Spring in Northamptonshire.”

5. Debunk myths or misconceptions

What do people get wrong about your industry? Set the record straight! These types of contrarian or myth-busting posts often attract backlinks from others in your industry.

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The Bottom Line: Should I Write a Blog for My Website?

If you want more website traffic, better search visibility, and a way to establish your expertise without spending a fortune on ads, then yes — you should absolutely write a blog for your website.

But (and this is crucial) only if you can commit to:

• Publishing quality content that actually helps your target audience
• Being consistent (even if that’s just once a month)
• Focusing on topics relevant to your business and expertise

A neglected blog with three posts from 2022 is worse than no blog at all.

The good news? You don’t have to do it alone. If the thought of creating regular content makes you break out in hives, consider:

• Working with a content creator who understands your industry
• Using AI tools to help with initial drafts (but always add your expertise!)
• Starting with a modest schedule (one post per month)
• Repurposing content you’ve already created (emails, proposals, etc.)

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How to Measure Your Blog’s Performance

Creating content is only half the battle—you also need to know if it’s working. Here are the key metrics to track:

1. Organic traffic growth – Use Google Analytics to monitor how many visitors are finding your blog through search engines
2. Keyword rankings – Track your positions for target keywords using tools like Google Search Console
3. Time on page – Are people actually reading your content or bouncing immediately?
4. Conversion rate – How many blog readers take desired actions (contact you, sign up, etc.)
5. Social shares and comments – Indicators of engagement and content quality

The most successful business blogs I’ve worked with review these metrics monthly and adjust their strategy accordingly. One client discovered that their detailed how-to guides consistently outperformed their industry news posts, so they pivoted to creating more tutorial-style content—resulting in a 68% increase in organic traffic over six months.

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FAQ: Should I Write a Blog? Common Questions Answered

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Ready to Get Started? How to Write a Blog Successfully

Remember, if you’re still wondering “should I write a blog?”, the answer for most business websites is a resounding yes. A successful blog isn’t built overnight. It’s a long-term investment in your website’s visibility and your brand’s authority. But trust me, when you start seeing those organic traffic numbers climb and leads coming in while you sleep, you’ll wonder why you didn’t start writing a blog sooner.

If you’ve decided that blogging is right for your business but need some help getting started, we’re here to help. Our Ultimate WordPress Support & Maintenance Plan includes content creation support that can take the pressure off while you focus on what you do best.

Or if you’re ready to dive in yourself, check out our guide on How to Improve E-E-A-T for specific tips on creating content that both Google and your visitors will love.

Have you started blogging for your business? What challenges are you facing? Drop a comment below — I’d love to hear about your experience and offer any advice I can!

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Mark McNeece is the founder of McNeece Web Design, specializing in WordPress development and SEO for small businesses in Kettering and across the UK. With over 15 years of experience in the industry, he’s helped hundreds of businesses improve their online presence through strategic content and website optimization. Mark holds certifications in Advanced SEO from SEMrush and is a WordPress Certified Developer.