Amazing AI Visibility Checker – Free!

Ever wondered why ChatGPT never mentions your business when people ask for recommendations? Or why Google’s AI Overview seems to know about your competitors but not you? Here’s the thing — it’s not bad luck. It’s because AI systems literally can’t understand who you are or what you do.

I’ve been working with businesses across Northamptonshire for years now, and I’m seeing a proper shift happening. AI tools like ChatGPT, Google AI, Claude, and Gemini are becoming the new shopfront for businesses. But here’s what’s mental — most websites are completely invisible to these systems.

And that’s where 365i’s brilliant new AI Site Identity Service comes in. They’ve built something dead clever that solves this problem, and I’ve been testing it myself. Let me walk you through what it does and why you might actually need it.

What Is AI Site Identity Anyway

Right, so AI Site Identity is basically how AI systems understand your business. Think of it like this — when a human visits your website, they can read your About page, browse your services, and figure out what you’re all about. Makes sense, yeah?

But AI systems don’t work that way. They need specific signals and structured data to understand who you are, what you do, and when it’s appropriate to recommend you. Without these signals, they either guess wrong or just ignore you completely.

The problem is that most websites — even really good ones — don’t have these AI-facing files in place. Your site might look brilliant to humans, rank well in Google, and convert visitors like mad. But to AI? You’re basically invisible.

365i have tackled this head-on with two offerings: a free checker tool that shows you exactly what’s missing, and a full service that builds everything you need.

Check your AI Site Identity Now

Use our free AI Site Identity checker to instantly check your website’s AI signals and see exactly how visible your business is to modern AI systems.

Run the Free Checker →

The Free AI Website Visibility Checker

The free AI Site Identity Checker is properly useful. You just pop in your domain name and it analyses how AI systems see your website. Takes less than a minute, and you don’t need to sign up for anything.

Here’s what it checks:

• Whether you’ve got AI-readable identity files (things like llms.txt, ai.txt, brand.txt)
• If your business information is consistent across your site
• How clear your signals are to AI crawlers
• What’s missing or confusing

I ran it on a few client sites last week, and honestly? Every single one had gaps. Sites that were performing brilliantly in search, converting well, looking the business — but completely opaque to AI systems.

The checker doesn’t just tell you what’s wrong, though. It explains why it matters and what AI systems actually need to understand about your business. No jargon, no techie waffle — just straight answers.

And because it’s completely free, there’s literally no reason not to check your site. Takes 30 seconds and you’ll know exactly where you stand.

Get Official AI Recognition With The Full Service

Now, if the free checker shows you’ve got problems (which it probably will), that’s where 365i’s AI Site Identity Service comes in. For £295, they build and install your complete AI identity — everything AI systems need to understand and trust your business.

Here’s what you get:

• Nine AI identity files including llms.txt, ai.txt, brand.txt, faq-ai.txt, and more
• Client Feedback Report explaining what they found and what you should improve
• Manual review and consistency checks to make sure everything’s accurate
• Installation on 365i-hosted sites or secure delivery if you’re hosted elsewhere
• 24-48 hour turnaround from when you complete their data gathering form

The data gathering bit takes about 15-45 minutes depending on your business complexity. They ask proper questions — not marketing fluff, just factual stuff about who you are, what you do, where you operate, and importantly, what you don’t do.

This is the clever bit though. They use your answers to create files that define your business clearly and unambiguously. No AI guesswork, no assumptions, no confusion about whether you’re right for a particular query.

For businesses serious about being found by AI systems, this is proper value. One-time setup, no ongoing fees, and you get files you can keep forever.

Why This Actually Matters For UK Businesses

Look, I get it. Another thing to worry about, another technical box to tick. But here’s why this isn’t just tech for tech’s sake.

People are already using ChatGPT and Google AI to find local businesses. They’re asking questions like “best web designer in Northamptonshire” or “reliable WordPress developer near Kettering” — and if your site doesn’t have proper AI identity, you’re simply not in the running.

This isn’t about SEO rankings or traditional search. AI systems make decisions differently. They need confidence in what you do, who you serve, and when you’re appropriate to recommend. Without clear signals, they won’t mention you. Simple as that.

And unlike paid ads or ongoing SEO, this is a one-time fix. Get it sorted once, and AI systems can understand you properly from that point forward.

The businesses that sort this out now? They’ll have a massive head start when AI-powered search becomes the norm. The ones that wait? They’ll be playing catch-up while their competitors are already being recommended.